Wednesday, 14 December 2022

Spotify is reportedly pulling back on its live audio ambitions

Fans of several Spotify live audio shows will soon have to say goodbye to their favorite programs. According to Bloomberg, the music and audio streaming service is ending the production of shows such as Doughboys: Snack Pack, Deux Me After Dark, which describes itself as the "place for the latest tea on your favorite celebrities," The Movie Buff with comedian Jon Gabrus, and A Gay in the Life, which provides a safe space for conversations about the LGBTQ+ experience. The aforementioned shows have either already ended or have announced that they're going off the air soon. 

A company spokesperson has confirmed the cancellations to Bloomberg. The news organization also heard from sources that Spotify ended some of the programs before their creators' contracts were up but that the service will still pay them the entire amount it promised. 

Several companies, including Spotify, saw live audio programming a new area for growth during the height of the pandemic when Clubhouse blew up in popularity. In Spotify's case, it gave Locker Room, the audio-based social network for sports fans that it acquired in March 2021, an overhaul and renamed it Greenroom. It launched a dedicated Greenroom app last year before rebranding it again as Spotify Live in April and integrating live audio inside of its main app. While cancelling multiple shows indicate that the company is stepping back from live audio, it's not killing the format completely. Bloomberg says The Fantasy Footballers and The Ringer MMA Show will continue as usual.



from Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics https://ift.tt/6DVWobA

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