Saturday, 1 February 2020

McDonald’s rice burgers in Japan might be worth the trans-Pacific flight

I hope I’m not blowing your mind by telling you rice is a big deal in Japan. The crop’s been cultivated on the archipelago for thousands of years and plays a central role there economically and socially. And now, after eons, Japanese rice has taken its final form: replacing the iconic McDonald’s sesame bun. In Japan,…

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