We've heard a little bit about both the PlayStation 5 and the Xbox Series X, but neither Sony nor Microsoft has revealed plans for next-gen pricing. That isn't much of a surprise. It's still a bit early for those kind of details. However, recent comments from a Sony executive seem to hint that it wants to take a reactionary stance and let Microsoft make the first move.
IGN reports that Sony CFO Hiroki Totoki recently stressed that "it's difficult to discuss [the price of PlayStation 5]" because Sony doesn't want to rush this information. Rather, Sony could be waiting for Microsoft to announce the price of the Xbox Series X before messaging the price of the PS5. Further, it's suggested that Sony might not even have a finalized price in mind yet, instead possibly adjusting it internally based on whatever route Microsoft goes.
It's important to note that Sony can't rely solely on its competitor when pricing the PS5. Totoki also mentions that it's a delicate balancing act because price partially dictates expected demand. Sony then needs to find an appropriate marketing budget to optimize sales. It's complicated stuff. But, there's some indication that Sony wants to hear Microsoft's strategy first.
Here is Totoki's statement in full:
from Destructoid https://ift.tt/2vQtzOd
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